White Thorns Studio
About Paul Edwards
I have been in the brand business for over 40 years.
It began and ended in market research companies. I started at Research International when it was still owned by Unilever and returned almost 25 years later when it was part of WPP and I became Chairman after it merged with TNS. Most recently I was at Hall & Partners where I was able to continue my fascination with the world of advertising.
I spent time on the client side with Smith & Nephew and Pedigree Petfoods doing all sorts but concentrating mostly on NPD and advertising.
Most of the rest of the time I have worked for advertising agencies: BBH, Y&R, SPLintas, Lowe and Publicis. I began in planning and ended up in general management roles.
I also spent 5 amazing years as Chairman of The Henley Centre - thinking about the future on behalf of an unbelievable range of clients. This also got me onto TV and radio which is the closest I got to fame.
Anybody who is interested in chronology and titles can have a look on Linked In
About White Thorns Studio Ltd
Unlike Sheryl Sandberg, I am now 'leaning back' - done enough full time work (and enough annual planning cycles) to last a lifetime; well, my lifetime anyway.
There is still some brain left which I would like to use to help Marketing companies and the people who run them. I am thinking particularly about helping with their clients' issues, gaining new business, employment and performance issues, general business performance and preparing a business for sale or listing.
I am interested in non-exec roles, but happy to work on a more open basis with companies or individuals.
I offer experience, honesty and two good ears.
I will never pretend to do what I can't do.
I work in coffee shops or in workshops.
White Thorns Studio has no ambition to be a multinational conglomerate, but we might be adding to it in the future.